Dubbed the “king of cashmere” by The New Yorker, Brunello Cucinelli is the founder of the eponymously named fashion house that is well-known for making luxury cashmere sweaters (and more than $450 million a year in revenues). He started his company in 1978, and, now he lives in Solemeo, Italy, with his wife and two children. This interview with Brunello Cucinelli was taken by journalist, IT expert, and partner at the venture fund True Ventures, Om Malik, several years ago, but the text continues to be revisited in the technology and venture community, and last week there was a new surge of interest in the interview. People are tired of the endless race for business growth, fantastic profits, and new investments, and they want to hear and see advice on how to live differently.